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Alaska needs a competitive budget in order to keep visitors choosing our destination.
We risk losing our market share when other destinations increase their budgets as ours decreases.
Sources: Economic Impact of Alaska’s Visitor Industry (2014-2015 Update) and Alaska Visitor Statistics Program VI Interim Visitor Volume Report (Summer 2015).
When there is strong reinvestment in tourism marketing, then tourism works for Alaska, resulting in:
Photo Credits: Clark Mishler
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