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Alaska needs a competitive budget in order to keep visitors choosing our destination.

We risk losing our market share when other destinations increase their budgets as ours decreases.

Where Do WE Stand?

Sources: Alaska Visitor Volume Report Summer 2017 and 
Alaska Visitor Volume Report Fall/Winter 2015/16 to 2017/18, McDowell Group

  • More than $1.4 Billion in Labor Income was created by tourism business employment, for an economic impact of $4.5 billion.
  • $2.2 Billion In-State Visitor Spending helps support large and small tourism businesses.

Alaska Tourism = Renewable Natural resource

When there is strong reinvestment in tourism marketing, then tourism works for Alaska, resulting in:

  • More than 2.25 Million Visitors coming to Alaska, spending money on tours as well as public land permits, campgrounds, hotel stays, rental cars, food, laundry services, airline tickets, gifts, equipment   and more.
  • More than $126 Million in State Revenues & $88 Million in Municipal Revenues generated by Alaska’s visitor industry through a variety of taxes and other fees,
    helping to fund services benefitting residents and communities.
  • 1 in 10 Jobs within the visitor industry, creating an important part of Alaska’s employment picture.

Public and private funding. Source: U.S. Travel Association.